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The frog-designed GE.com won this year’s Communication Arts Interactive Annual award for Information Design – one of the only corporate websites to gain this distinction in recent history. “For such an extensive corporate site, the overall experience is elegantly simple,” says juror Bart Marable.
Hartmut Esslinger, frog founder and groundbreaking designer of some of Apple and Sony’s earliest successes, will join Lorraine Justice, Head of the School of Design at The Hong Kong Polytechnic University and Liu Ning, Head of R&D / Chief of Design, Haier in Shanghai to discuss what it takes to become the next Apple and Sony. This design mind speaker series event looks at the similarities and differences of two of the world’s most innovative companies and what it takes to be a leader in today’s consumer electronics market.
Scott Nazarian, principal designer for frog will speak to technologists, entrepreneurs, and developers about the role of design in new ventures, at v1.3 of StartUp SF on Wednesday, September 10th in San Francisco. After Nazarian takes the stage three demo companies will have 5 minutes with an open mic to test their elevator pitches against the crowd. All proceeds from the event will go to Doctors Without Borders.
frog Creative Director Howard Nuk discusses the shrinking of personal gadgets with Wired.com. While designers seem to be pushing the limits of size and safety with pocket devices, Nuk points out the emphasis should not just be on physical size, but a product’s fit with a person’s needs and lifestyle.
In recent years, businesses have come to see a culture of creativity, innovation, and design as the only sustainable competitive advantage. So the question is: how can corporations expand their traditional approach to accommodate a new, more open marketplace? frog design and NYU Stern have teamed up to offer a two-day workshop for business executives, sharing the tools and techniques that inspire innovation in today’s top creative firms.
Today’s PC makers understand the value of an integrated user experience, expanding their domain beyond external form factor to the software interface. frog Chief Creative Officer Mark Rolston spoke with the Wall Street Journal about the trend, exploring the ways companies are taking control over their consumers’ functional, as well as aesthetic, experiences.
